Valerij Dermol
Diana Medrea-Mogensen
Lovisa Ulfarsdottir
Charitini-Maria Skoulidi
Claudia Caggiano
Milagros Barrios
Nada Trunk Širca
2024
Open Access | ISBN 978-83-65020-50-5
Printed | ISBN 978-83-65020-49-9
© 2024 Authors
https://doi.org/10.53615/978-83-65020-50-5
Smart Resourcing in SMEs: Integrating Employer Branding, Social Responsibility, and HR
explores how small and medium-sized enterprises (SMEs) can integrate employer branding,
corporate social responsibility (CSR), and human resource (HR) management to enhance
competitiveness and sustainability. Written by a group of academics and professionals under
the EU-funded project ReCrew, the book is based on extensive research, including
interviews and surveys with HR experts across multiple countries.
The primary reason for writing this book is to help SMEs navigate the complexities of modern
HR practices while leveraging employer branding and CSR to attract and retain talent. Given
the increasing importance of ethical business practices and workplace well-being, the book
argues that SMEs must move beyond traditional HR strategies and adopt more holistic
approaches that align with contemporary workforce expectations. It provides frameworks,
strategies, and case studies illustrating how SMEs can integrate social responsibility into
their HR policies to build stronger employer brands.
Readers should engage with this book because it not only presents a theoretical analysis of
HR, employer branding, and CSR but also offers real-world examples of SMEs successfully
implementing these strategies. Including case studies makes it particularly useful for those
looking for practical solutions and best practices. The book is a valuable resource for SMEs
looking to strengthen their employer brand, attract and retain top talent, and build a resilient,
socially responsible organization.