The Impact of the Communicative Behaviour in Social Media on the University Brand Image . International Journal of Management, Knowledge and Learning, [S. l.], v. 11, 2022. DOI: 10.53615/2232-5697.11.135-143. Disponível em: https://toknowpress.net/submission/index.php/ijmkl/article/view/71.. Acesso em: 12 jul. 2025.