International Journal of Management, Knowledge and Learning <p>The International Journal of Management, Knowledge and Learning (IJMKL) aims to bring together researchers and practitioners in business, education and other sectors to provide advanced knowledge in the areas of <strong>management</strong>, knowing and <strong>learning in organisations</strong>, <strong>education</strong>, <strong>business</strong>, <strong>social science</strong>, <strong>entrepreneurship</strong>, and <strong>innovation</strong> in businesses, and others.</p> <p>The journal encourages the <strong>exchange of academic research</strong> and provides all those involved in research and practice with new research findings, case examples and discussions. It brings new ideas and offers practical case studies to researchers, practitioners, consultants, and especially <strong>young researchers and doctoral students</strong> worldwide.</p> ToKnowPress en-US International Journal of Management, Knowledge and Learning 2232-5697 The Importance of Digital Marketing in the Sale and Promotion of Tourist Accommodation <p><strong>Purpose:</strong> The research explores the role of digital marketing and its tools in tourism, including a case study of a hotel. The first part of the paper focuses on the theoretical background, describing different tools that are used in the industry and focusing on those that are particularly useful in the field of tourism. In the second part of the paper, we wanted to examine how these insights are reflected in an actual tourist facility.</p> <p><strong>Study design/methodology/approach: </strong>In order to better understand how the target group of the selected hotel behaves online and on social networks, we decided to use a quantitative research method. The data collection technique chosen was a survey questionnaire. We have chosen Slovenian-speaking guests, who benefit from the selected "Pampering for Two" package as our target group. This is a package aimed at couples who are the target group of the selected hotel. The survey was carried out in person, at the hotel reception, at the time of check-out, so that we were also able to get an impression of the stay itself.</p> <p><strong>Findings: </strong>In the last eight years of presence in the tourism industry, and more specifically in the hotel industry, the importance of this type of marketing has become increasingly apparent every year, and in general, we have seen a rise in social networks and tourism offers on them. Our research has confirmed this and demonstrated the importance of digital marketing in tourism.</p> <p><strong>Originality/value: </strong>Based on the results and findings, we wrote proposals that will enable the hotel to design a digital strategy that will help increase online sales and strengthen its brand.</p> Tina Vukasović Klemen Očko Copyright (c) 2024 Tina Vukasović, Klemen Očko 2024-01-31 2024-01-31 13 10.53615/2232-5697.13.1-12 Green Training, Green Recruitment, and Green Transformational Leadership on Employee Performance in Retail Store <p><strong>Purpose:</strong> This study aims to investigate how green training, green recruitment, and green transformational leadership affect employee performance at self-service retail in Yogyakarta, Indonesia.</p> <p><strong>Study design: </strong>The study was carried out with a quantitative methodology, application of a quantitative research strategy, specifically by giving respondents questionnaires. There are 214.000 responders in this research population, while with the slovin formulation a sample of 178 respondents was obtained. The Cluster Sampling technique is applied in Probability Sampling to take the sample. Utilizing the Variance Based Structural Equation Modeling (SEM) methodology, the SmartPLS program version 4.0 was tested for validity and reliability using an analytical tool.</p> <p><strong>Findings: </strong>The research results show that Green Training has a significant positive effect on Employee Performance, Green Recruitment has a significant positive effect on Employee Performance and Green Transformational Leadership has no significant effect on Employee Performance.</p> <p><strong>Originality/value:</strong> This research contributes to research on retail companies where research is very rarely conducted, especially on green management research, from an employee perspective.</p> Elsa Evina Asep Rokhyadi Permana Saputra Audita Nuvriasari Copyright (c) 2024 Elsa Evina, Asep Rokhyadi Permana Saputra, Audita Nuvriasari 2024-02-17 2024-02-17 13 10.53615/2232-5697.13.13-27