International Journal of Management, Knowledge and Learning <p>The International Journal of Management, Knowledge and Learning (IJMKL) aims to bring together researchers and practitioners in business, education and other sectors to provide advanced knowledge in the areas of <strong>management</strong>, knowing and <strong>learning in organisations</strong>, <strong>education</strong>, <strong>business</strong>, <strong>social science</strong>, <strong>entrepreneurship</strong>, and <strong>innovation</strong> in businesses, and others.</p> <p>The journal encourages the <strong>exchange of academic research</strong> and provides all those involved in research and practice with new research findings, case examples and discussions. It brings new ideas and offers practical case studies to researchers, practitioners, consultants, and especially <strong>young researchers and doctoral students</strong> worldwide.</p> en-US (Valerij Dermol) (Alen Ježovnik) Mon, 01 Jan 2024 00:00:00 +0000 OJS 60 The Importance of Digital Marketing in the Sale and Promotion of Tourist Accommodation <p><strong>Purpose:</strong> The research explores the role of digital marketing and its tools in tourism, including a case study of a hotel. The first part of the paper focuses on the theoretical background, describing different tools that are used in the industry and focusing on those that are particularly useful in the field of tourism. In the second part of the paper, we wanted to examine how these insights are reflected in an actual tourist facility.</p> <p><strong>Study design/methodology/approach: </strong>In order to better understand how the target group of the selected hotel behaves online and on social networks, we decided to use a quantitative research method. The data collection technique chosen was a survey questionnaire. We have chosen Slovenian-speaking guests, who benefit from the selected "Pampering for Two" package as our target group. This is a package aimed at couples who are the target group of the selected hotel. The survey was carried out in person, at the hotel reception, at the time of check-out, so that we were also able to get an impression of the stay itself.</p> <p><strong>Findings: </strong>In the last eight years of presence in the tourism industry, and more specifically in the hotel industry, the importance of this type of marketing has become increasingly apparent every year, and in general, we have seen a rise in social networks and tourism offers on them. Our research has confirmed this and demonstrated the importance of digital marketing in tourism.</p> <p><strong>Originality/value: </strong>Based on the results and findings, we wrote proposals that will enable the hotel to design a digital strategy that will help increase online sales and strengthen its brand.</p> Tina Vukasović, Klemen Očko Copyright (c) 2024 Tina Vukasović, Klemen Očko Wed, 31 Jan 2024 00:00:00 +0000 The Impact of Achievement Orientation on Goal Clarity <p><strong>Purpose:</strong> This study is to enrich the scientific paradigm in the field of Islamic education management, and to explore the effect of achievement-oriented leadership style on the goal clarity, particularly the study of organizational behavior.</p> <p><strong>Study design/methodology/approach:</strong> This study employs a quantitative research approach using the survey method. The population consists of all teachers employed in a private Islamic high school in one of the provinces in Indonesia. The sample size was determined to be 120 in number, selected through the area sampling technique. Data collection utilized a questionnaire featuring a Likert scale as the primary instrument.</p> <p><strong>Findings:</strong> It revealed that being achievement-oriented has a direct positive impact on goal clarity. The conclusion of this study is that the achievement-oriented, approach influences the goal clarity of Islamic Private High School in one of the provinces in Indonesia.</p> <p><strong>Originality/value:</strong> In light of these criteria, the observed <em>t</em>-value (11.11) surpasses the tabulated <em>t</em>-value (1.98), leading to the rejection of the null hypothesis (H<sub>0</sub>) and acceptance of the alternative hypothesis (H<sub>1</sub>). The research hypothesis asserts a direct influence of achievement-oriented heads of Islamic Private High School (X<sub>1</sub>) on the goal clarity of Islamic Private High School (X<sub>2</sub>), which is supported by the evidence.</p> Noviriani; Su'aidi Asy'ari; Muhamad Taridi Copyright (c) 2024 Muhamad Taridi, Noviriani; Su'aidi Asy'ari Sat, 23 Mar 2024 00:00:00 +0000 Green Training, Green Recruitment, and Green Transformational Leadership on Employee Performance in Retail Store <p><strong>Purpose:</strong> This study aims to investigate how green training, green recruitment, and green transformational leadership affect employee performance at self-service retail in Yogyakarta, Indonesia.</p> <p><strong>Study design: </strong>The study was carried out with a quantitative methodology, application of a quantitative research strategy, specifically by giving respondents questionnaires. There are 214.000 responders in this research population, while with the slovin formulation a sample of 178 respondents was obtained. The Cluster Sampling technique is applied in Probability Sampling to take the sample. Utilizing the Variance Based Structural Equation Modeling (SEM) methodology, the SmartPLS program version 4.0 was tested for validity and reliability using an analytical tool.</p> <p><strong>Findings: </strong>The research results show that Green Training has a significant positive effect on Employee Performance, Green Recruitment has a significant positive effect on Employee Performance and Green Transformational Leadership has no significant effect on Employee Performance.</p> <p><strong>Originality/value:</strong> This research contributes to research on retail companies where research is very rarely conducted, especially on green management research, from an employee perspective.</p> Elsa Evina, Asep Rokhyadi Permana Saputra, Audita Nuvriasari Copyright (c) 2024 Elsa Evina, Asep Rokhyadi Permana Saputra, Audita Nuvriasari Sat, 17 Feb 2024 00:00:00 +0000 Entrepreneurship Education in South Africa’s Higher Education Institutions:Iin Pursuit of Promoting Self-Reliance in Students <p><strong>Purpose:</strong> Entrepreneurship Education (EE) has garnered increased attention in South<br />African higher education institutions due to its potential to foster self-reliance and job<br />creation in a country grappling with high unemployment rates. This study examines<br />entrepreneurship education's role in promoting economic development and poverty<br />alleviation in South Africa.<br /><strong>Study design/methodology/approach:</strong> The study adopts a systematic review<br />approach to explore the effectiveness of entrepreneurship education in addressing<br />unemployment, creating employment opportunities, and fostering economic growth<br />in South Africa. The study seeks to identify key findings and insights regarding<br />integrating entrepreneurship education into teaching and learning practices in higher<br />education institutions by synthesising existing literature.<br /><strong>Findings:</strong> The findings indicate that entrepreneurship education has the potential to<br />accelerate economic growth, reduce unemployment rates, and alleviate poverty traps<br />in South Africa. By equipping students with entrepreneurial skills and mindset,<br />entrepreneurship education can empower individuals to establish and sustain small<br />businesses, thus contributing to economic development and poverty reduction.<br /><strong>Originality/value:</strong> This study contributes to the existing literature by providing<br />insights into the role of entrepreneurship education in addressing socio-economic<br />challenges in South Africa. The findings underscore the importance of integrating<br />entrepreneurship education into teaching and learning practices across all higher<br />education institutions to tackle unemployment and poverty in the country effectively.<br />The study emphasises the need for concerted efforts from stakeholders in higher<br />education to prioritise entrepreneurship education to foster economic resilience and<br />social upliftment in South Africa.</p> Oluwatoyin Ayodele Ajani Copyright (c) 2024 Oluwatoyin Ayodele Ajani Sat, 23 Mar 2024 00:00:00 +0000