Green Training, Green Recruitment, and Green Transformational Leadership on Employee Performance in Retail Store


  • Elsa Evina Retail Region of Yogyakarta, Indonesia
  • Asep Rokhyadi Permana Saputra University of Mercu Buana Yogyakarta
  • Audita Nuvriasari University of Mercu Buana Yogyakarta



Employee Performance, Green Recruitment, Green Training, Green Transformational Leadership


Purpose: This study aims to investigate how green training, green recruitment, and green transformational leadership affect employee performance at self-service retail in Yogyakarta, Indonesia.

Study design: The study was carried out with a quantitative methodology, application of a quantitative research strategy, specifically by giving respondents questionnaires. There are 214.000 responders in this research population, while with the slovin formulation a sample of 178 respondents was obtained. The Cluster Sampling technique is applied in Probability Sampling to take the sample. Utilizing the Variance Based Structural Equation Modeling (SEM) methodology, the SmartPLS program version 4.0 was tested for validity and reliability using an analytical tool.

Findings: The research results show that Green Training has a significant positive effect on Employee Performance, Green Recruitment has a significant positive effect on Employee Performance and Green Transformational Leadership has no significant effect on Employee Performance.

Originality/value: This research contributes to research on retail companies where research is very rarely conducted, especially on green management research, from an employee perspective.